Market challenge
There is an increasing awareness and request from consumers for natural and easy-to-understand ingredients in their food products. At the same time, there is also a demand for food products to be appealing and tasty.
Red and pink colored sweets are often consumer favorites. For candy manufactures carmine and anthocyanin-based colors have often been the solution instead of synthetics. To expand our offering beyond carmine and anthocyanins, we have developed new color additive solutions to meet the demand for intense red and pink shades.
Chr. Hansen’s new SWEETCOLOR® Pink 1144 WSP and SWEETCOLOR® Red 1344 WSP provide easy to use solutions that retain their intense color properties, even for neutral pH panning, thereby easing the panning process for confectionary manufacturers, as well as providing a vegetable-based colorant that meets consumer demands for vegetarian, kosher and halal products
Chr. Hansen solution
Chr. Hansen has developed SWEETCOLOR® Pink 1144 WSP and SWEETCOLOR® Red 1344 WSP which are vegetable based colors suitable for even neutral pH candy applications like dragees and foam.
The benefits
Intense and bright pink and red shades – even in low pH candy
Vegetable based
Natural alternative to, for example, carmine and artificial or synthetic red and pink colors
Cost competitive compared to carmine and other fruit and vegetable based solutions
Vegetarian, kosher, halal and preservative-free
