Clean label solutions with no off-flavor
Female silhouette
Jane Olsen Ballester
Marketing & Legal
Regional Sales, France
Prades-le-Lez, France
Contact
Market challenge
There is an increasing awareness and request from consumers for clean and easy-to-understand ingredients in their food products. At the same time, there is also a demand for food products to be appealing and tasty.
Red and orange colored candies are often consumer favorites. For candy manufactures using coloring foodstuffs, a challenge is to achieve bright and stable shades and at the same time obtain the desired flavor profile of their products without negative influence from ingredient off-notes.
Chr. Hansen solution
Chr. Hansen has developed FRUITMAX® Tamarillo 301 WS and FRUITMAX® Sharon Fruit 305 WS based on fruit and vegetable concentrates with insignificant off-notes, which meet the market challenges.
The benefits
Bright, stable orange and red shades in low pH candy
Based on fruit and vegetable concentrates
No off-flavor in the final candy
Clean label alternative to e.g. carmine and artificial synthetic red and orange colors
Vegetarian and preservative-free
