Ingredients from nature
Female silhouette
Jane Olsen Ballester
Marketing & Legal
Regional Sales, France
Prades-le-Lez, France
Contact
Market challenge
Color is an important aspect in the overall consumer appeal for specific food and beverage products. "Natural," "free-from," "low content," "healthy" etc. are all important statements on your product when consumers make their choice in the supermarket.
Is it possible to add coloring ingredients while make positive claims on my product at the same time?
Chr. Hansen’s solution
FRUITMAX® is a range of food ingredients with coloring properties. The food ingredients originate from fruits, vegetables and other edible raw materials and provide appealing shades ranging from yellow, orange, pink, red, purple, brown to blue.
FRUITMAX® offers technically and regulatorily proven solutions, allowing you to have a more familiar declaration for the comfort of your customer.
Benefits of FRUITMAX®
Food ingredients with coloring properties from fruit and vegetable concentrates
Free from GMO and preservatives
Consumer friendly declaration on final food product; no E-numbers in Europe
Appealing rainbow of shades to maintain the standard and appeal of your product
Proven performance in various applications.
